2, 2013–Businesses are facing a sea-change in their
communications and IT infrastructure as they move to all-IP
and to cloud-delivery models. For telecom agents and
value-added resellers (VARs), this is driving a convergence of
roles within the solution provider community.
iAreaNet is launching a new partnership
initiative that acknowledges the increasing overlap in
business models between the two channel partner arenas, paving
the way for joint revenue generation between the two.
collaboration program will enable VARs, agents, integrators
and other channel partners to participate together in quoting
full, converged communications solutions for the customer. The
initiative will match up partners according to their
expertise, geography and the opportunity, so that they can
pursue leads together.
for anytime, anywhere business communications is forcing us
all to innovate," said James deCrescenzo jr, Managing Partner at
iAreaNet. "We are innovating with our
flagship product by continuing to add functionality, and we're
innovating with our sales models. Our goal is to enable our
partners to be as successful as possible as the industry
navigates the inescapable transformation to an on-demand,
virtualized, mobile world that's increasingly free of
traditional corporate boundaries."
on the sale, there will be a primary and a secondary lead on
the accounts, with a revenue split on iAreaNet services
between the two. IT specialists will retain their billable
hours for software development and other professional
services, while telecom partners will retain exclusive rights
to commission on their bandwidth and connectivity services.
opportunity is significant: Worldwide revenue from public IT
cloud services will reach $72.9 billion in 2015, representing
a compound annual growth rate (CAGR) of 27.6 percent,
according to IDC. This rapid growth rate is more than four
times the projected growth for the worldwide IT market as a
whole (6.7 percent). By 2015, one of every seven dollars spent
on packaged software, server and storage offerings will be
through the public cloud model.
are very well aware that VARs are being required to supplement
their traditional hardware sales with hosted services that
address the demand for cloud-based infrastructure models
within enterprises and SMBs," said Campbell. "And that
requires them to package in connectivity, and it requires them
to be more consultative than they ever have been. It's no
longer about selling boxes by SKU number."
the same time, telecom-rooted channel partners, whose core
value proposition has always been consultative solution
selling, are being asked to deliver hosted IT and IT-related
services to complement their traditional network sales,
because supporting mission-critical applications has become
the lifeblood of businesses.
the idea of the all-in-one converged partner that 'does it
all' is a hot topic, the reality is that a joint approach that
brings a best-of-breed skill set to the sales opportunity is a
strategy that has legs today," Campbell added. "Very few
channel partners of any stripe have a full set of expertise
across the spectrum of enterprise requirements:
infrastructure, IT services and delivery, bandwidth,
communications and voice services, mobility and consultancy
services. That's a lot to ask out of any organization, which
is why we think this initiative will enable partners to make
the most out of the cloud opportunity in a way they haven't
been able to in the past, without having to worry about
is strategically focused on supporting changing business
communications and IT consumption habits with
iAreaOffice, a solution that leverages the
benefits of the cloud service delivery model to deliver a
best-in-class IT communications portfolio that can be combined
with data and mobile connectivity.
provides businesses, VARs and agents with a secure
"office-in-the-cloud" suite includes the latest version of
Microsoft Office, which includes Word, Excel, Outlook and
PowerPoint, and can integrate other software to be delivered
as a service, such as QuickBooks, Saga, Amicus, Fireworks or
Dreamweaver. iAreaNet's programmers can also
develop and deliver CRM and custom applications, all hosted on
iAreaNet's powerful servers.
You've got a business to run, so why is
your office running you? For over 17 years, iAreaNet
has been helping small businesses get smart about success with
the only fully integrated suite of cloud-based office tools.
Who needs to spend countless resources managing, upgrading,
and maintaining? Streamline setup, eliminate maintenance, and
reduce IT costs for all your software, communication, data,
and backup needs. iAreaNet helps run your office so you
can get down to business.
platform. No complications. More productivity. Your office
just got a whole lot smarter.
reach the company's headquarters, call (877) 426.8844 or
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James deCrescenzo jr